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Start by reading the Activation screen, because the exact wording there already points the way (Solution 1). If the problem began after you swapped the motherboard, the SSD or the processor, the digital licence lost its link to the computer, and the Activation troubleshooter clears most of those cases (Solutions 3 and 5). If the licence was never linked to your Microsoft account, Solution 4 shows how to do it, and it is worth doing before any hardware change. A connection error or a wrong date and time break activation with nothing to do with the licence (Solution 2). And if you bought Home but installed Pro, no key will work until the edition matches (Solution 6). This guide covers only legitimate licences: bought in a shop, supplied with the computer, or issued by your employer.